Hey All American Entrepreneurs family,

Last week, our team had the privilege of attending Zander Fryer’s IAL Conference out in San Diego. It was a game-changer—not because of some secret sales script or the latest marketing hack, but because of the deep dive we took into the power of mindset.

HERE’S WHAT HIT HOME FOR US

The Mindset Formula

Success doesn’t start with a strategy—it starts with how you think, feel, and act every single day. Zander’s approach boils mindset down to four essential steps:

• Think It: Mental clarity and belief in your vision are non-negotiable. If you don’t see it, you won’t build it.

• Feel It: Emotional alignment with your goals keeps you in the game when things get tough. You have to want it in your bones.

• Act It: Your daily behaviors must match the identity of the person you’re becoming. Consistency beats intensity.

• Become It: Transformation happens when you close the gap between who you are and who you need to be—one decision at a time.

Key Insight: Take ownership of the gaps between thinking, feeling, and acting. Real change happens when all three line up.

REAL TALK

Number’s don’t lie…

One of the most eye-opening takeaways was this:

Even if you’re 60% certain you’ll hit your goal, and your actions are 90% aligned, your odds of success are only about 32.6%.

That means mindset isn’t a “nice to have”—it’s the foundation. Every percentage point of belief and action matters.

NOTES FROM THE FIELD

We learned to fall in love with what we need to do—not just what we want to do. Here are some raw, real notes from our team’s journal at the event:

• Don’t attach to every thought:

  • Be aware

  • Feel it

  • Don’t let it dictate your actions

  • Follow your higher voice, not your “little voice” that wants to keep you small

• Most thoughts are on repeat:

  • 60k thoughts a day, 80% negative, 95% the same as yesterday, and 85% never even happen!

  • Your brain is wired for survival, not success—so you have to consciously reprogram it.

• Identity matters:

  • Ask, “What would my future self do here?”

  • Create positive stories and train your brain to expect success, not setbacks.

WHAT THIS MEANS FOR US

We’re doubling down on mindset work at All American Entrepreneurs. Whether you’re aiming for your first $100k or your first million, it starts with the stories you tell yourself and the habits you build daily.

ACTION STEP FOR YOU

This week, pick one area—thinking, feeling, or acting—where you know there’s a gap. Own it. Change it. Watch what happens.

FINAL THOUGHT

When you focus on yourself, you get anxious and self-conscious. When you focus on others—your team, your clients, your mission—you get inspired and energized. Let’s lead with vision, serve with heart, and build businesses (and lives) that matter.

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To your success—one brick at a time,

P.S. Mindset work isn’t just a “conference thing”—it’s an everyday commitment. If you’re ready to go deeper, reply to this email and let’s talk about the mindset shifts that will move your business forward.

P.P.S. Got a favorite mindset mantra or breakthrough from your own journey? Hit reply and share it—I’d love to feature some of your stories in an upcoming newsletter. Let’s grow stronger together.