Hey Empire Builder,

While different types of businesses have “PEAK” seasons and down seasons, there is no time for you to make excuses and back away from planning and planting.

Let’s use an HVAC company for example. Their “PEAK” season is summer. Does this mean that in the winter they take off and complain?

NO…

This means that in their season of less busy, a thriving business owner will use that time to create opportunities. For instance, maybe such a company could put customers on a 12-month maintenance program and service A/C units during the less busy season. I’m not in the HVAC biz, but I can imagine that if I were, I would incentivize my employees to take a spring, fall or winter vacation.

In other words, I would make hay while the sun was shining in the summer and I would plan, plant and nurture in the slower season.

Apply this thought to your specific business needs and be ahead of the competition next BUSY SEASON by planning in the OFF SEASON…

THE SUMMER ADVANTAGE MOST OWNERS MISS

Here's what smart business owners know:

🔥 Celebrate your wins. Take time, slow down and soak in the victory. Celebrate your employees, celebrate your customers, celebrate yourself and your family.

🔥 Set goals. Plan NOW. Cater lunch for the staff and have round table discussions at a set time for 4 weeks in a row with an itinerary and agenda. Work on B.H.A.G. and S.W.O.T.

🔥 Q3 prep starts NOW! While everyone else scrambles in August, you'll already have systems, staff, and strategies locked and loaded.

WHAT TO DO THIS WEEK

STOP: Making seasonal excuses

START: Planning your offensive

MUST-HAVE: A 90-day action plan that doesn't pause for vacation

"But Michael, what if my customers really ARE on vacation?"

Focus on:

· Retention campaigns for existing customers

· Referral programs that work while people travel

· Digital presence that stays active 24/7

· Systems improvement while foot traffic is lighter

YOUR SUMMER GAME PLAN

1️⃣ Audit your competition - What are they NOT doing right now

2️⃣ Double down on what works - More marketing, not less

3️⃣ Fix your systems - Use lighter traffic to perfect operations

4️⃣ Plan your fall launch - Be ready when others are just waking up

LET'S STAY CONNECTED

Want more no-fluff, straight-to-the-point strategies for scaling your brick-and-mortar business?

Here's how to stay plugged in:

Instagram – Daily tips, behind-the-scenes insights, and real talk on running a business.

X – Quickfire strategies, business gems, and the occasional hot take.

Facebook – Let's connect and talk shop with other business owners like you.

To your success—one brick at a time,

PS: I'm offering free 30-minute strategy calls to help you build a summer plan that leaves your competition in the dust; Reply to this email with "SUMMER STRATEGY" and let's set up a time.

PPS: The first (3) people to take action “SUMMER STRATEGY” will get a FREE 30-minute session with me AND I will personally mail you something from my “VAULT” of knowledge.