Hey All American Entrepreneurs,

Let’s be honest—Santa isn’t the only one making a list and checking it twice. If your business habits were up for review, would you land on the Nice List… or is your CRM collecting more dust than Christmas ornaments in July?

If your systems are a mess, your follow-up is MIA, or your “strategy” is just hoping for a Christmas miracle, you might be on Santa’s Naughty List.

The Official Naughty List (And How to Get Off It)

1. Ghosting Your Customers
If your last follow-up was before pumpkin spice season, it’s time to reconnect.
Nice List Tip: Set up a simple follow-up sequence—your customers will think you’re Santa himself.

2. Spreadsheet Sled Wreck
Still tracking sales on a spreadsheet named “final_FINAL_reallythisone2023.xlsx”?
Nice List Tip: Automate your tracking so you can actually enjoy your holiday cookies.

3. The “I’ll Do It Next Year” Syndrome
If you keep pushing goals to January, you’ll be in the same spot next December.
Nice List Tip: Pick one thing to finish strong this week—momentum is the real holiday magic.

4. Forgetting Your Team’s Wins
If your team’s only recognition is a stale fruitcake, step it up.
Nice List Tip: Celebrate a win, big or small, before the year ends!

5. Not Asking for Help
Even Santa has elves. Don’t try to do it all alone.
Nice List Tip: Join our AAE community for support that lasts longer than a New Year’s resolution.

The Gift of Getting Your Act Together

Ready to get off the Naughty List and sleigh your business goals?
Check out our 30-Customer Challenge Playbook—it’s way better than socks.

Wishing you systems that sparkle, sales that soar, and a holiday season full of real results (and maybe a little mischief).

Remember: Real relationships > random transactions, every season.

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Merry Christmas & Happy Holidays!

P.S. If you read this far, you’re officially on the Nice List. Your reward? Permission to eat one extra cookie and finally automate that one thing you’ve been avoiding.